Hi guys. Today I want to talk about focus groups and also where you can start if you are interested. I have been around the block a couple of times when it comes to online survey panels and I am very comfortable with my statement to say that one of the best ways to make money with online survey panels is through focus groups.
For today I am going to focus more on focus group jobs and where you should look.I also have a free bonus at the end of this article.
What is a focus group?
Focus groups and online surveys form a huge part of market research but the big difference between a focus group and a survey is that a focus group is more concentrated on a specific topic than online surveys. Online surveys are more broad in the amount of data that they want, but focus groups are more focused on a specific product or service.
For almost all focus groups you need to log into a specific website at a given time. You might be one of 5 or 10 people that are participating in this session. They are also webcam based and might require you to use a telephone.
Why are focus groups important?
When a company wants to launch a new product or service it will cost them a huge amount of money to start the manufacturing process especially if they want to produce products. So before they can start with this process, they need data and one of the best ways to do this is through focus groups.
Most companies are willing to pay big money for this data because in the end it will save them a lot of money. Each and everyone of us are a potential customer and most of us think the same way when it comes to buying a product. Some of the most common questions will be “did the product satisfy your expectations?”, “would you recommend it anyone?”, “what was your favourite part about the product?”, “what can we do to improve the product?”.
Sometimes they will even show you a couple of ads and you have to say which ones stood out the most and were the most attractive. Now when a company has this data, they will have an idea on what the customers want and what they can do to improve their product.
They can also use this data to improve their current marketing campaign. Now you can see why this data is so important and why businesses are willing to pay big money for it.
Pros of focus groups
- The first very attractive thing about a focus group is the amount of money you will get per session. You can expect to get paid from $50 up to $200 per session. Each session can last up to 2 hours.
- There are a lot of companies that are willing to provide focus groups.
Cons of focus groups
- Can sometimes be hard to get approved for a session. Survey panels can only provide a limited amount of spots open for participants.
- You need to meet a specific set of criteria. Before all sessions you need to fill out a short survey to qualify. If you are not the type of person that they want then you will not qualify. Let’s say you are a home alone single bachelor then you will never qualify to participate in a focus group where beauty products are involved.
- I personally do not think that you can make a living out of focus groups alone. The reason why I say this is that the approval rate is very low and you need to be a very well rounded person if you want to get approved for most sessions. Do not get me wrong because focus groups pay the most, but they are also the hardest to get approved.
Where to find these focus groups
The best places to look for are online survey panels. Some of the survey panels do provide focus groups for which you can participate. I have listed a couple below that you can join.
This is also a very legit survey panel and also one of my most recommended. They also have community forum that you can join and the best approach is to make yourself known in the community. They are also free to join and also provide online surveys to complete for money.
The more active you are in the community, the higher will your chances be to get accepted for a focus group. A tip that I can give you is to contact them directly to ask them if you can join a focus group. You can also hear from other members what the focus groups are usually about so that you can study them which will also give you a better chance.
This is also a survey panel that provides focus groups. These focus groups mainly range from $50 upwards. They also provide online surveys and you can expect to get up to 10 invites per week. Below are a couple of industries that are focused on.
- Ad agencies
- Specializing in youth and education.
Global Test Market
This research panel also provides focus groups. Though the invite rate might not be high, they do however provide a
lot of surveys that you can complete. It is very easy to join and it is also for free.
My recommendation to you
Focus groups are really something to look into, but it can be hard to get approved for them because they are very specialized. However if you are interested in making money through market research, then I would recommend you to online surveys.
Most survey panels do offer focus groups and it is really worth it to try it out. What i recommend is not to focus only on focus groups, but also on surveys. Online surveys are less focused and your invite rate is very higher. You can expect to get paid from $0.5 up to $7 per survey and is not too bad for 5 to 20 minutes of work.
If you get an invitation for a focus group, then I would take it with both hands. If you are a newbie and are interested in making money from survey panels, then I have a big surprise for you. Here at Survey Royal I have a free training course that is called “Survey 101 training guide” will drastically increase your earning potential.
It is divided into different classrooms where each one will discuss a different topic. Here you will learn how to avoid the most common mistakes that so many people make when trying to make money through survey panels.
My final word
As you can see there is a lot of things to know when trying to make money from focus groups. Feel free to leave me a comment below if you have any questions 🙂